At the time, data centers consumed up to 2% of all global electricity, and this amount was projected to increase. Noted for its internal lexicon, the expression “eating your own dog food” is used to describe the policy of using pre-release and beta versions of products inside Microsoft to test them in “real-world” situations. Helpful people can be elected by peers or Microsoft employees for Microsoft Most Valuable Professional (MVP) status, which entitles them to a sort of special social status and possibilities for awards and other benefits. Free technical support is traditionally provided through online Usenet newsgroups, and CompuServe in the past, monitored by Microsoft employees; there can be several newsgroups for a single product.

Corporate identity

Microsoft 365 is a subscription service that offers a suite of productivity tools and cloud-based services from Microsoft. Subsequently, two employees interrupted AI executive Mustafa Suleyman at a speaking event on April 4, 2025, in protest at the company’s support of Israel. In October 2024, Microsoft fired two employees, software engineers Ibtihal Aboussad and Vaniya Agrawal, who organized an unauthorized vigil at its Redmond headquarters to honor Palestinians killed in the Gaza war.
In March the company also established guidelines that censor users of Office 365 from using profanity in private documents. In March 2018, Microsoft recalled Windows 10 S to change it to a mode for the Windows operating system rather than a separate and unique operating system. In January 2018, Microsoft patched Windows 10 to account for CPU problems related to Intel’s Meltdown security breach. It aims to help enterprises protect their data as it moves between servers and devices.
In 2020, ProPublica reported that the company had diverted more than $39 billion in U.S. profits to Puerto Rico using a mechanism structured to make it seem as if the company was unprofitable on paper. As reported by several news outlets, an Irish subsidiary of Microsoft based in the Republic of Ireland declared £220 bn in profits but paid no corporation tax for the year 2020. This characterization is derived from the perception that Microsoft provides nearly everything for its employees in a convenient place, but in turn overworks them to a point where it would be bad for their (possibly long-term) health. It has also been criticized for the use of permatemp employees (employees employed for years as “temporary”, and therefore without medical benefits), the use of forced retention tactics, which means that employees would be sued if they tried to leave.

Built-in security

In April 2016, the company sued the U.S. government, argued that secrecy orders were preventing the company from disclosing warrants to customers in violation of the company’s and customers’ rights. A Microsoft spokesperson stated that the corporation runs several programs that facilitate the sharing of such information with the U.S. government. In July 2025, Microsoft announced another round of layoffs, cutting approximately 9,000 employees spinnaus sign up in its largest workforce reduction in over two years.

• As a result, the company will record an impairment and restructuring charge of approximately $950 million, of which approximately $200 million will relate to severance payments.
• In 2011, Greenpeace released a report rating the top ten big brands in cloud computing on the sources of electricity for their data centers.
• On February 12, 2009, Microsoft announced its intent to open a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail Microsoft Store opened in Scottsdale, Arizona; the same day Windows 7 was officially released to the public.
• During the first six months of 2013, Microsoft received requests that affected between 15,000 and 15,999 accounts.
• Following the release of Windows Phone, Microsoft undertook a gradual rebranding of its product range throughout 2011 and 2012, with the corporation’s logos, products, services, and websites adopting the principles and concepts of the Metro design language.
• In the same month, Microsoft acquired Australia-based video editing software company Clipchamp.

2011: Microsoft Azure, Windows Vista, Windows 7, and Microsoft Stores

• On October 25, 2001, Microsoft released Windows XP, unifying the mainstream and NT lines of OS under the NT codebase.
• The increased necessity for remote work and distance education drove demand for cloud computing and grew the company’s gaming sales.
• It shipped on July 21, 1993, with a new modular kernel and the 32-bit Win32 application programming interface (API), making it easier to port from 16-bit (MS-DOS-based) Windows.
• As such, it needs subsidiaries present in whatever national markets it chooses to harvest.
• IBM had copyrighted the IBM PC BIOS, so other companies had to reverse engineer it for non-IBM hardware to run as IBM PC compatibles, but no such restriction applied to the operating systems.
• On November 14, 2014, Microsoft overtook ExxonMobil to become the second most-valuable company by market capitalization, behind only Apple Inc.
• The Surface was unveiled on June 18, becoming the first computer in the company’s history to have its hardware made by Microsoft.

In May 2016, Microsoft announced another 1,850 job cuts mostly in its Nokia mobile phone division. In July 2015, Microsoft announced another 7,800 job cuts in the next several months. In October 2014, Microsoft revealed that it was almost done with eliminating 18,000 employees, which was its largest-ever layoff sweep. In September 2014, Microsoft laid off 2,100 people, including 747 people in the Seattle–Redmond area, where the company is headquartered. Another study, released by the Open Source Development Labs, claimed that the Microsoft studies were “simply outdated and one-sided” and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons.
In November 2018, the company won a $480 million military contract with the U.S. government to bring augmented reality (AR) headset technology into the weapon repertoires of American soldiers. On November 14, 2014, Microsoft overtook ExxonMobil to become the second most-valuable company by market capitalization, behind only Apple Inc. As of January 2014, Microsoft’s market capitalization stood at $314B, making it the 8th-largest company in the world by market capitalization. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25 billion with relatively low borrowing rates compared to government bonds. The company is run by a board of directors made up of mostly company outsiders, as is customary for publicly traded companies.

2007: Foray into the Web, Windows 95, Windows XP, and Xbox

Another community site that provides daily videocasts and other services, On10.net, launched on March 3, 2006. MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software. Understand the market, and the customers, and then go pedal to the metal, with release after release focused on what the customers need, incorporating their feedback. Microsoft noted in a blog post that the attack might have been prevented if the accounts in question had enabled multi-factor authentication, a defensive measure which is widely recommended in the industry, including by Microsoft itself. The DoJ had “changed data request rules on alerting the Internet users about agencies accessing their information.” The statement also marked the beginning of three-part program to enhance Microsoft’s encryption and transparency efforts.

Flagship stores

Microsoft plans to incorporate Ally.io into its Viva family of employee experience products. On October 7, Microsoft acquired Ally.io, a software service that measures companies’ progress against OKRs. The acquisition positioned Microsoft to grow its presence in the market of providing online education to large numbers of people. In April 2021, Microsoft announced it would buy Nuance Communications for approximately $16 billion.

In 1990, the Federal Trade Commission examined Microsoft for possible collusion due to the partnership with IBM, marking the beginning of more than a decade of legal clashes with the government. Microsoft released its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987. IBM had copyrighted the IBM PC BIOS, so other companies had to reverse engineer it for non-IBM hardware to run as IBM PC compatibles, but no such restriction applied to the operating systems.
The company previously restructured operations in Russia in June 2022 after being significantly impacted by the Russian invasion of Ukraine, but stated those restructuring efforts have failed. On February 28, 2025, Microsoft announced that Skype would be shutting down on May 5, 2025, to streamline its focus on Microsoft Teams. Microsoft also announced relaunch of its controversial tool, Recall, in November 2024 after addressing privacy concerns.